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ENTREPRENEURIAL BUSINESS MODEL: PREREQUISITE FOR INCLUSIVENESS IN HEALTH CARE DELIVERY SYSTEM IN NIGERIA

The dynamics of sociocultural influences on access to public health has moved current thinking beyond the behavioural, biological, environmental, and physical causes of diseases to embrace the relationships between health and social contexts. This with a view to proffer direct and specific solutions to the pervasive predominant problems of healthcare accessibility that matches each context. Thus, this study examined the effects of deployment of innovative business model
on the performance indicators of healthcare delivery system in the frontier countries, like Nigeria. Specifically, the study examines effects of entrepreneurial business model on availability, affordability and accessibility of quality healthcare
services to all including the poor and vulnerable citizens. Primary data collected through the instrumentality of structured questionnaire administered on twenty-five (25) senior staff and twenty-five (25) patients of purposively selected five (5) hospitals operating in the southwestern Nigeria, and personal interview on five (5) CEOs also purposively selected were analysed with the aids of descriptive statistics to determine the contribution of each identified variables. Findings revealed
that, any appropriate business model that will foster inclusiveness in health care delivery system in Nigeria must earn the trust of the vulnerable, must be relatively affordable and geographically accessible. The paper concludes that stakeholders, policymakers, and hospital management must consider the peculiarities of the subpopulation’s sociocultural factors in
designing their health care value propositions.

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